March 28th, 2019 / posted by paularath


Lynne Koplin, the CEO of Hawaii’s own Reyn Spooner, brings a world of retail to the islands. Her fashion pedigree goes deep into some impressive brands and labels. Her background is in swimwear merchandising, but she has also worked in resort, sportswear, upscale denim and lingerie.

Koplin was mentored by none other than Anne Cole of the iconic Cole of California swimwear line. Among the brands she has worked at or headed up are Tommy Bahama, J Crew, True Religion, Marks & Spencer (London) and Victoria’s Secret. She cut her retail teeth in the hallowed halls of Burdines Miami, I Magnin San Francisco and Marshall Fields Chicago, where she worked as a 23-year-old shoe buyer, traveling frequently to Florence on buying trips. (A dream job if I ever heard one!)


Reyn’s swimwear is fashioned from Italian circular knit featuring classic Reyn’s prints.

So what brought this high powered fashion executive to Reyn Spooner? “I love being with a heritage brand that’s authentic,” she said in a phone interview today. “The consumers today want the truth, visibility and authenticity. When I first came here, I felt like an investigator, trying to find out what the company was…and what made it last so long.” She felt Reyn’s resonated with her and her long-time love of Hawaii. (She has been coming here since 1985.)

The classic shirt in Pau Sky.

Koplin shares a vision with the owners of Reyn Spooner. All feel an obligation to help the company while respecting its long history and the affection it earns from its customers.

That affection is unique in these chaotic retail times. Don’t we all know men who own dozens (or scores) of Reyn Spooner shirts and would never be seen in anything else, whether on Bishop, Liliha or Auahi Street?

In 2019, enter the women. We have all shopped at Reyn’s for our husbands, brothers and fathers for decades. Now it’s our turn.

The classic shirt dress in Maui Palm.

The Limited Edition Women’s Collection includes a classic shirt, as well as a classic shirt dress. There are tunics and bermuda shorts and, of course, swimwear: one-piece, hipsters and bikinis. Swimwear sizes are 4 to 14, while resort wear comes in XS to XL.

While there are some solids, favorite classic prints prevail, including the Lahaina, Maui Palm and Pau Sky. Spring colors are mainly blue-based, with a navy neutral, but there are also pops of pink, coral and purple.

You can find them exclusively in Hawaii Reyn Spooner stores or online at

– Paula Rath

What are they saying?
Leave a comment below.
Roberta Cullen
March 29th, 2019 at 3:35 pm

Love the look, especially the Pau Sky shirt.

Linda Hoogs
March 29th, 2019 at 9:27 pm

Love the new women’s shirts. I still wear a Reyn’s dress with jacket from 30 or 40 years ago!!

April 5th, 2019 at 11:35 pm

They last forever, don’t they? And they never fade, either.

Gail Karlen
March 30th, 2019 at 7:51 pm

My favorite men’s aloha wear expanded to women’s wear. I love it!

April 5th, 2019 at 11:34 pm

The swimsuits are fabulous! I have been swimming laps in one for a week now, and it’s so comfy! Fully lined. Gorgeous quality Italian fabric with lots of stretch and support. Best suit I’ve had in years! I plan to return to try on shirts and shirt dresses. They look beautifully made.

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