April 30th, 2013 / posted by paularath

Four color themes defined by The Color Association

Here’s another blog about color. Specifically, color in makeup.

For the first time, The Color Association of the United States has developed a seasonal beauty forecast. They describe their presentation as a “‘bento box’ of inspiration including an inspirational mix of 3D objects and products. Each of the four trends featured for the season has an inspirational mix of 3D objects and products. Each of the four trends featured for the season has a customized fragrance developed by the perfumers at Drom, as well as a nail polish and lip gloss that highlights the key colors, as well as finish.”

For consumers, of course, it’s all about making these trends work for us. Oasis seems like a perfect fit for Hawaii, while Against the Grain may not be the most suitable. For Hawaii, Haze feels more like girls night out or date night. Although women of a certain age might be inclined to shy away from Jellies, I say go for it! Layering sheers, whether in foundation or lip stains, can add up to a  fresh, beautiful, youthful look. The whole matte thing just doesn’t feel right in our sunny clime.

Here’e the forecast, selected by The Color Association’s Beauty Committee:

OASIS is a direct reflection of water. The ocean and all that surrounds it, the sky, geenery, plants, flowers and birds were key inspirations for this trend. Fragrance notes include fresh water, sea air and crisp greenery.

AGAINST THE GRAIN reminds us of what spring is really all about – rebirth and renewal. A range of warm autumnal colors brings a sense of warmth and luxury to the sunnier seasons, translating exceptionally well for hair.

HAZE revitalizes the vampy movement with a softer, prettier edge. Moving forward into a lighter palette but retaining an edgy quality, colors have a murky undertone, instilling an innate feeling of texture, incorporating the tints and tones of purple.

JELLIES is the most interactive and fun story in the forecast; all about customization and playing with color, working well for every market, for youth to mature. Colors are sheer and meant to be layered individually or by mixing multiples.

– Paula Rath

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