June 25th, 2012 / posted by paularath

I love the styling of this Verdissima photo! See how the stripes in the cover-up are complemented by the walls behind the model? And the geometric shapes play against each other? Now THAT's styling!


This summer the Italian Riviera meets Waikiki as locally owned boutique Allure introduces several new lines of Italian swimwear to its sophisticated mix.

Allure, located in the Royal Hawaiian Center,  is now carrying additional chic, sexy and sophisticated lines of Italian swimwear, including Verdissima, You, Verde Veronica, Miss Bikini and Margherita Mazzei. And, of course, they regularly stock the exquisite high end line, La Perla. All of these lines are exclusive to Allure in Hawaii. In fact, all these lines, except for La Perla, are seldom found anywhere in the U.S.

Verdissima suits are known for their exquisite detailing.

Dan Miuccia, owner of Allure, said: “Our delivery of the last of our Italian collection was delayed a bit by the recent big earthquake that hit the area in Italy where our suits come from. But they cleared away the rubble and shipped and we are happy to present it to our loyal local and visitor customers now that it is here.”

Even the Italians who shop in Waikiki will find the prices are highly competitive. In fact, they are quite a bit lower than in Europe because Allure doesn’t get hit with the “luxury tax” Europeans have to pay. For example, Verdissima suits range in price from $120 to $210. Verde Veronica and Margherita Mazzei run about $160 to $250. Miss Bikini is a higher end line (a favorite of Paris Hilton, who recently bought two Miss Bikinis at Allure) priced around $210 to $350.

Bikini by Italy's Margherita Mazzei.

Find Allure Swimwear in the Royal Hawaiian Center, Level 1, Building C, just off the Royal Grove. Information: Call 265-2669 or email ssl_allure@yahoo.com.

– Paula Rath

A Verde Veronica bikini from Allure.

From the Italian line called simply You.

Another bikini by You.

Sigh. We all lust after La Perla swim wear and lingerie.

What are they saying?
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January 28th, 2013 at 12:15 pm

Je vis en France.Pouvez-vous m’envoyer votre catalogue ou les coordonnées d’une boutique en France pour choisir et acheter des bikinis.

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