December 29th, 2011 / posted by paularath

GLO/Brilliant

How does Dr. Jonathan B. Levine, a NYC dentist with a state of the art practice that includes the likes of Dr. Oz, Tina Fey, Christie Brinkley and Mariska Hargitay – also manage to be a visionary inventor?

Answer: He bikes. For miles. Around  NYC. Or the Kona Coast of the Big Island where he has spent the holidays with his family and friends for 24 years. While he bikes – he creates and invents.

Science and inventing seem to go hand in hand, but few have the energy and drive to work on their inventions while still keeping an active practice and numerous eleemosynary projects going simultaneously.. Maybe it’s all that biking that gives Dr. Levine  the energy and drive he needs to accomplish everything he tackles.

The vivacious, youthful, attractive man is also director of the New York University CE Advanced Aesthetics Program in Dentistry, in addition to his busy practice in the Upper East Side. He also contributes his professional services to humanitarian efforts and organizations. He is on the board of Foundation Rwanda, which helps the children of the 1994 genocide, as well as the advisory board of Health Corps, a national service and peer-mentoring initiative. He donates his services to Operation Smile to help correct childhood facial deformities across the globe.

Dr. Levine talks about oral cancer on the Dr. Oz Show.

 

You may have seen Dr. Levine on the Dr. Oz show, for which he is a regular expert on oral care, or on CNN or Good Morning America or the View. Or maybe you’ve seen him quoted in InStyle, Marie Claire, Self, Men’s Health or the New York Times.

Inventing is Dr. Levine’s greatest passion and is fueled by his desire to offer a comprehensive approach to dental health, intersecting beauty with function.

I talked to him when he was at Sephora recently to consult with customers regarding his latest invention, GLO.

The GLO Brilliant is a personal teeth whitening device that uses a patent-pending G.L.O. (Guided Light Optics) technology for at-home whitening results without sensitivity. (I can vouch for that. I am always sensitive to stuff in my mouth but I used GLO for four days and had no problems.)

The key to this innovative system is the GLO whitening mouthpiece, which combines heat and light built directly into its closed system, form-fitting design. When used with the GLO whitening gel, it is said to whiten teeth five shades lighter in three to five days. (I can vouch for that too.) The heat and light generated by GLO activate and accelerate the whitening process.

“The sealed environment prevents the oxygen escaping,” Dr. Levine explained. “This means lower sensitivity. The gel is thick and doesn’t run so it doesn’t get on the gums and roots,” and become an irritant.

I won’t go into the explanation of how to use GLO because that’s all clearly explained on the web site and the box. Suffice to say it’s so simple even I understood the directions.

Another cool thing about GLO is that the device features an automatic hands-free design with pre-timed eight-minute session intervals by the sleek, smart-looking GLO Control. The design enables you to walk around, surf the net, read, wash dishes, or do just about anything but talk.

GLO has the look and feel of something Apple might have designed: sleek and sophisticated, simple and straightforward. The design may be attributed at least in part to Dr. Levine’s partner, his equally attractive wife of 30 years, Stacey Levine, who handles the marketing and branding of GLO. She grew up in retail. Her mother had a high end jewelry and gift shop in Brooklyn. “I have the ability to market and bring to life the way people think about their smile,” she said, flashing her own pristine teeth.

GLO is sold exclusively at Sephora for $275 for the starter set, which includes the mouthpiece and case, ten-pack of gels (40 applications), GLO Control and Dock, GLO lip care, travel bag, power adapter, USB cable, lanyard and user manual (which even I could understand perfectly.)

If someone else in your household gets jealous and wants one, it costs $79 for the mouthpiece and case and $45 for 10 G-vials. (Yes, I gave my husband one for Christmas after numerous not so subtle hints.)

To learn more, go to www.gloscience.com

– Paula Rath

 

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