September 7th, 2011 / posted by paularath

Ala Moana Center's gift with purchase of $250 or more.

Thursday marks the third annual Fashion’s Night Out, an evening created by Vogue’s Anna Wintour in NYC to celebrate fashion, put the fun back into shopping and invigorate retail. It has become a world-wide initiative and this is the third year we have celebrated FNO in Honolulu. 

Ala Moana Center is using FNO as a jumping-off point for a long weekend of fashion, The Fall Fashion Event.  There will be 80 in-store events and parties, numerous fashion shows on Centerstage and opportunities to give back to the community, as well as gifts with purchase and exclusive products.  

Here are a few highlights:

  • FNO, Thursday, September 8, 5 to 9 p.m.: Special savings, in-store demonstrations and champagne cocktail receptions at Kate Spade, Gucci, Dior, J. Crew-on-the-Island, True Religion,  Tiffany & Co. and others. 
  • Firefighters’ Night Out, Friday, September 9, 7 p.m., Centerstage: Check out the men of the Hawaii Fire Fighters’ Association as they model the latest fall fashions from Reyn’s, Tori Richard, Town & Country Surf Designs, Banana Republic, Blue Hawaii Surf and more.
  • Fall Fashion Shows, Saturday, September 10, noon to 8 p.m., Centerstage: Produced by Amos Kotomori, the runway shows will feature fall fashions right off the racks of Ala Moana Center merchants, including American Apparel, Q-Pot, Bebe, Betsey Johnson, Anteprima Wirebag and the new Hope for Japan kiosk.
  • Hope for Japan Runway Show, Sunday, September 11, 2 p.m., Centerstage: Preview the T-shirts created by local graphic designers for the new Hope for Japan kiosk opening between Chanel and Louis Vuitton. There will also be a show of the fall collection of award winning designer, Ryoto Shiga. Co-producing the show is famed runway director, Shiro Furukawa.
  • Fashion Gives Back: Throughout The Fall Fashion Event several merchants at Ala Moana Center will be accepting donations on behalf of Dress for Success Honolulu, a non-profit organization promoting independence for disadvantaged women by providing them with professional attire, a network of support and the career development tools to help them thrive in work and life.  Shoppers are encouraged to bring classic suits and separates, dresses, jackets, sweater sets, handbags, shoes and accessories, unused cosmetics and toiletries to participating merchants, including Betsey Johnson, Gap, Hilo Hattie, Maui Divers, Max & Co., Sephora, San Lorenzo Bikini and W Salon. Participating stores will offer special discounts and incentives for donations.

For more information about The Fall Fashion Event, visit

– Paula Rath

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