June 14th, 2011 / posted by paularath

Welcome to Candyland!

So often those of us who work in Honolulu get to “know” people from NYC by e-mail and phone or, in my case, by press release. And sometimes we think how nice it would be to put a face to that name and voice. That’s how I felt about Christy Meisner of Alison Brod Public Relations. She has always been a delight to work with and Hylton Lea of ReVive told me I HAD to meet her..

So when I knew I was coming to NYC I made arrangements to meet Christy and get a tour of her company. I had thought Alison Brod PR only handled fashion and beauty clients, but they work with a broad range of clients: K-Mart, Via Spiga, Liz Lang, Havaianas, Stila, Boden, L’Oreal Paris, Mercedes Benz Fashion Week, Jill Stuart, PINK, Stetson, Pamela Roland, GoSmile, ReVive, Ahava, Boden…to name just a few.  They also put together the Nordstrom Trend events we all know and love.

Alison Brod is a respected Park Avenue PR firm. I thought they would be huge, but the staff is only 40 – 50 “girls,” Christy told me. In fact, there isn’t even a men’s restroom – girls only. It’s a very pink environment, with pink art and pink paint and pink furnishings. But the first thing you notice is: The CANDY. It’s everywhere, in jars on shelves and mantels and tables. Christy said it’s really hard to resist at first but “Then you get over it.” They must get over it, as every girl I met there was slim and beautiful.

Racks and racks of clothes, shoes and handbags make Alison Brod PR feel like a little slice of girly heaven!

Christy told me about a few events the firm has put on that have been deemed quite successful. For example, last summer they created a “Summer Stock ‘Up” event for beauty.com that was a take-off on the Woodstock theme. They outfitted a trailer with a vintage Woodstock vibe and women could take a scoop and literally scoop up summer beauty products to stock up for the season. Wish they would bring that to Honolulu!

The firm gets really busy during NY Fashion Week. Since they represent Stila, Laura Mercier, L’Oreal and beauty.com, they spend lots of time setting up backstage media interviews with Fashion Week makeup artists. They measure their success largely with media coverage. Christy, like so many people I’ve talked to in the business, said it’s increasingly difficult to determine who to invite to events and who to cultivate because of the proliferation of bloggers, many of whom have no formal writing or fashion background whatsoever.

Alison Brod recently hit the 17,000 mark of Twitter followers. They are proud of this milestone, although unsure of the value of Twitter to their clients.

PINK is a client and they pull from these racks for editorial shoots.

Christy Meisner of Alison Brod PR.

In Hawaii I seldom feel short but in NYC...well, sometimes I sure do!

Christy has been working at Alison Brod for about two years. She is originally from Baton Rouge, Louisiana, and majored in Fashion Marketing and Promotion at Academy Art College in San Francisco. She worked in the Bay Area for a couple of years before moving to NYC. I was interested to learn that she prefers NYC to SF because she finds the people in NYC much more friendly than those in SF. Interesting…that’s been my impression as well. I always think of SF as a cozier city because of  its size and topography but it really is quite a cold city, in my experience.

I was delighted Christy introduced me to a French makeup line, Jouer (which means “play” in French), that recently arrived in the U.S. It is carried only at Henri Bendel in NYC at the moment but I suspect it is going to become a big hit and will have to expand its retail soon. The colors are subtle and so finely milled it’s remarkable. But perhaps best of all is the click-together system they created that allows you to choose your favorite colors and click them together to create a custom palette. I also think the Jouer luminizing tinted moisturizer with an SPF of  20 is great for our island outdoorsy lifestyles.

The Jouer palette, moisture tint and travel brush. Love 'em!

The different colors can click together to customize what you need to take with you.

There are dozens and dozens of closets of products like this one, ready to be sent to editors all over the country.

Tomorrow: A Picasso show at the Gagosian Gallery, more on the High Line (especially the section that just opened last Wednesday) and Bar Pitti, our favorite restaurant anywhere.

– Paula Rath

What are they saying?
Leave a comment below.
Amanda
June 23rd, 2011 at 12:17 pm

Fantastic write-up! Love this PR firm with the walk-in closet and the make-up expertise.

paularath
June 24th, 2011 at 12:34 pm

I think working in PR for beauty and fashion is a dream job for those who love the fashion world.

Kaui Philpotts
July 11th, 2011 at 9:26 pm

What a great timely blog, Paula. You seem to be having a wonderful time. Love reading it.

Aiden Stockwell
April 9th, 2012 at 3:33 pm

Really appreciate you sharing this blog article.Much thanks again. Will read on…

Destini Guillot
April 12th, 2012 at 6:43 pm

Im grateful for the article.Really looking forward to read more. Really Great.

Facial Honolulu
June 28th, 2012 at 6:27 am

Great post. I enjoy reading it. thanks a lot

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