Hifi, the Hawaii Fashion Incubator, continues to have a magnetic attraction for chic, savvy, sophisticated people wanting to promote made in Hawaii things. Designers, teachers, visual merchandisers, PR folks and akamai retailers abound at the Hifi Coop in Ward Warehouse.
Enter the scene: Yuriko Galura. Hifi’s sales guru. Yuriko has excellent connections with Japan’s fashion media, as well as Japanese tour operators, and she’s not shy about using her connections to promote Hifi’s designers. Her latest involvement in an innovative effort is Hawaiian May! a series of events sponsored by JTB and Hawaii Tourism Japan (HTJ).
The entire scope of Hawaiian May! consists of five events over three days, including an invitation-only fashion show with special guest Paris Hilton on May 31 and a Food Summit on May 30. The Food Summit features food trucks from Eat the Street and booths featuring local Hawaii designers. During the Food Summit, Hifi’s pop-up store will feature 14 member designers and interactive DIY displays.
Featured Hifi designers include:
- Aloha Sand Company, a handmade T-shirt line using a patent-pending process to adhere Hawaiian sand to fabric.
- Allison Izu for petites, who will customize rayon T-shirts, enabling customers to select their own pockets of Hawaiian print fabrics, sewn on while they wait.
- Lauren Roth, hand painted whimsical designs on items such as trucker hats, shirts and wood blocks.
- Fashioned by Roberta Cullen, handmade memory wire jewelry with colorful beading and pearls.
- Twisted Cuts, edgy deconstructed T-shirts. The designer will perform a live T-shirt cut-up on stage at 7:30 p.m. and will be cutting custom T-shirts throughout the day in the Hifi store.
Here are details:
Mainichi Broadcast presents JTB/HTJ Hawaiian May!
Thursday, May 30
Open to the public 5 to 9 p.m.
Jefferson Elementary School lawn, Waikiki (Park at the Waikiki Shell, Honolulu Zoo, Kapiolani Park or on the street.)
The event is expected to draw about 2,000 visitors from Japan. It’s a great opportunity for local retailers to find out personally what’s appealing to the Japanese market, in particular the young women of Japan.
– Paula Rath