
Lyla Prather, M.D., with her family.
Lyla Prather was not looking for another career. The busy M.D., with a practice in Kalihi specializing in Internal Medicine, is also the mother of three children, the wife of a man who is just starting a new career after retiring from the military, and owner of two cats and a dog. Did she really need more to do? Nah.
Yet she was missing something essential to fulfilling herself as a woman. “I was missing my girly side,” she said during an informal interview in my living room. Ever since her days at Punahou School, Lyla has been all about “Pink and angora sweaters and makeup,” she said with a girlish grin. As a busy mom and physician, her life had become more about “Sweatshirts and pony tails and medicine and mommy. Where’s the me?”
It was quite by accident that Lyla discovered a way to get back in touch with her feminine side. A college sorority sister who now lives in Virginia introduced her to Stella & Dot jewelry. Stella & Dot is an innovative jewelry company that enables women to go into business for themselves without high upfront costs. Like Tupperware, Stella & Dot is based on the party or trunk show concept, in addition to online sales. (See below for more on the business.)

Stella & Dot Lindsay bangles
Lyla loved Stella & Dot jewelry right away. Initially, she said with frank honesty, “I intended to take the jewelry and run. But I held a party in my office with friends, nurses and neighbors, and the party brought in $4,000.” Seeing the fun and excitement the trunk show brought to her friends, she was hooked. “My initial goal with the business was to pay for all my kids’ after school activities but I reached that goal and found I was having such a ball blinging myself out and meeting my goals and helping other women create a business to meet their own goals…” she said, all in one breath. Long story short, she immediately immersed herself in the Stella & Dot business.
Lyla is now Hawaii’s highest ranking person in the Stella & Dot sphere. She has twelve active stylists (the term the company uses for their entrepreneurial sales staff) working with her. She holds about six trunk shows a month and loves turning other women on to the fresh business concept. One of the benefits of the business model is that all the orders are written up by the stylist then sent in to the corporate headquaters, where they are gift wrapped (the wrap is adorable) and shipped to the customer. This takes much of the day to day hassle away from the stylist. There is also an active online and social media component at which Lyla excels.

Stella & Dot Fatima necklace
Stella & Dot is constantly coming out with new seasonal styles. Each season about 20% of the inventory is retired and a sample sale of 50% off is held. Stylists spend $199 up front and receive $350 worth of jewelry. After their initial purchase, they can buy all the jewelry at a 50% discount. There are no large inventory requirements or quotas.
“You decide exactly how much work you want to put into it. It’s all up to you,” Lyla said.

Lyla Prather with Stella & Dot founder Jessica Herrin in San Francisco.
Another thing that sold Lyla on Stella & Dot is the work of the Stella & Dot Foundation. It helps fund organizations that encourage women in small businesses, in addition to providing funds for latch key kids in low income neighborhoods as well as orphans in Central America. Her favorite grantee, Lyla said, is Girls Incorporated, a nonprofit she describes as “Empowering women, giving them more self esteem. My whole life all I have heard is ‘girls don’t shoot baskets’, ‘girls don’t do this or girls don’t do that.’ I grew up in a machismo culture with all male cousins. ”
The company founder and CEO is Jessica Herrin of San Francisco, a Stanford grad who created weddingchannel.com. Co-designer is award winning jewelry designer Blythe Harris, who has put together a team of designers from firms as diverse as Marc Jacobs, Prada and DeBeers, according to Lyla.
Stella & Dot has arrived on the radar of national fashion magazines such as Lucky, In Style, Vogue, Elle, Real Simple and Marie Claire. Herrin has also been interviewed in the New York Times, WWD and the Wall Street Journal. It’s a business that’s building fast.

Lyla is fortunate that she has never required a lot of sleep. This gives her more hours in each day. But I still have to wonder how she does it all. Her kids, Joey, age 17 (graduating this month from St. Louis and heading to the culinary program at KCC), Aiden, 5 and Ayla, 3, who attend Holy Family, all keep her going nonstop from football, wrestling and track to gymnastics and play dates. Add to that a cat with diabetes requiring twice daily insulin and, on the plus side, a very supportive husband and physician mother who shares her medical practice. Whew!
From the web site, here’s a description of how Stella & Dot works:
about Stella & Dot
Stella and Dot, an Inc. 500 Fastest-Growing Company, is a San Francisco based social selling company that creates flexible entrepreneurial opportunities for women. Our boutique-style jewelry and accessories line is available exclusively through in-home Trunk Shows by Independent Stylists and online. Our one of a kind collections are designed by celebrated New York designers and featured in Gossip Girl, In Style and Lucky Magazine as well as on the wrists and necklines of today’s hottest celebrities. The Today Show, Wall Street Journal and The New York Times have praised Stella & Dot for our innovative social shopping concept which brings together the best of ecommerce, social media, personal service and passionate earning to create the ultimate home based business for today’s modern woman.
If you are interested in holding a trunk show with your friends, or would like more information about getting involved as a stylist with Stella & Dot, contact Lyla Prather at www.stelladot.com/hulagirlstyle.
Lyla sums up her interest and enthusiasm for Stella & Dot this way: “The jewelry sells itself. It speaks for itself. The business is about the cathartic nature of women getting together with other women in a healing, nurturing environment just for girls.”
- Paula Rath


